SweetCloud Today: Its Own Factory, Three Markets, and Six Products in the Range

SweetCloud is a caramel popcorn brand with its own factory in Belgrade. Production began in December 2025, and by early October 2026, the product was available in 760 stores across Serbia. Deliveries are also being made to Montenegro and North Macedonia.

The current product range includes three flavours: caramel, salted caramel, and fruit mix. Each is available in two packaging formats — a 60 g cup and a 125 g doypack. The popcorn is prepared using hot air and then coated with caramel according to recipes developed specifically for production.

During the first few months of operation, the team established production, expanded the sales network, and obtained ISO 22000 and HALAL certifications. SweetCloud is currently developing its distribution network and preparing two new flavours — cheese and BBQ/paprika. They have not yet gone on sale: we will announce their launch when the first batch is ready.

We will continue to share insights into the project from the inside: how the flavours are created, what happens at the factory, and the journey the popcorn takes from the production line to the store shelf.